St. Baldrick’s Foundation:

Conquer Childhood Cancer – #GiveKidsALifetime

St. Baldrick’s is the largest private funder of Childhood Cancer research. The research they’ve helped fund has raised the 5-year survival rate for childhood cancers in the U.S to 84%. But five years is not enough, kids deserve a lifetime. A lifetime to grow up, have best friends, fall in love, build a career, raise a family and live free of cancer and the toxic effects of treatment. So we encouraged supporters to help #GiveKidsALifetime. To fund lifesaving research by donating spreading the word by sharing the campaign with their network.

#GiveKidsALifetime this Giving Tuesday:

For Giving Tuesday we shared our campaign via a series of short videos across the St. Baldrick’s social channels to drive to our Giving Tuesday Landing Page. Here we featured our full version of the video which brought to life the lifetime of memories that each child deserves to have the chance to make. It also supported what lifesaving research makes possible and encouraged our audience to donate generously.

Honouring a Deceased Ambassador

Each year St. Baldrick’s selects five Ambassador’s. One Ambassador is always a child declared a “survivor” but that later past away. This is because one in five kids with cancer in the U.S. will not survive. In 2020, that Ambassador was Harley. To celebrate his life, we told his story in an impactful way that not only honoured him but also revealed what society and the world lost when we lost Harley. In the end, the only thing that could stop Harley was cancer. He achieved a lot in his short life – Imagine what he would have done with a lifetime. He would have enriched the world in so many ways. Make no mistake, Harley may have been blind… but he had vision.