Make-A-Wish:

2019 Platinum Marcom Award Winner

2019 Silver Davey Award Winner

2020 Gold Telly Award Winner

Make-A-Wish grants life-changing wishes for children who are critically-ill. But what is a wish? Research told us that 71% of adult former wish kids believed the wish experience contributed to saving their lives. We distilled the insight further, to capture the essence that to these children, what a wish really represents… was hope. With hope, one can appreciate and cherish life more. And having hope, makes it possible to squeeze a little more life from every precious moment. The video brings to life the power of hope.